Client/Role: Concept

May 2021

This project was part of my final portfolio for my Senior Exhibition at Seattle University. We were tasked in creating an original product, logo, branding, and packaging design that showcased us as designers. I chose to create crystal infused candles to go along with my logo for Maddie Hoang Design. I made three different candles with different scents and crystals. The packaging design was meant to stay cohesive throughout while highlighting the scent and crystal of the specific candle. Each candle also comes with a personalized card that provides further information on the benefits and uses of each crystal. My brand is all about self-care, inclusivity, and positivity. Check out more photos of this project and my brand below!